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Shoes

Plain Language Pros: Fight the “Cobbler’s Kids” Syndrome

The plain language world is filled with passionate people who believe strongly in the power and importance of clarity. We spend our days fighting jargon and legalese like the true foes they are. We help our clients share clear, empathetic messages that reflect their audience’s true needs.

But, for many of us, looking more closely at our own communications may uncover an unfortunate secret: The cobbler’s children have no shoes.

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Blog image Readability

What is readability and why should content editors care about it?

Blog image ReadabilityAll of our organizations are shifting toward digital communication. They’re reducing face-to-face contact, calls and printed material.

Why? An obvious reason is that digital reduces cost. For some government services, the average cost of a digital transaction is 5 percent of the cost of a telephone transaction, 3 percent of the cost of a postal transaction, and 2 percent of the cost of a face-to-face transaction.

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Face

Plain Language as an Equity Issue

Why do I provide Plain Language work? As an educator, I value plain language as an equity issue for adults with low reading skills. Here is a snapshot of the problem in the United States

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patient-pickup-sign

Don’t blame your readers for not understanding

Another holiday season has passed, along with the requisite schmoozing at parties. I tend to be more of a listener than a talker. But if I’m asked, I do admit that I’m an editor and a proponent of plain language.

If most of the people you’re trying to communicate with aren’t responding in the way you intended, there’s a good chance that the problem is YOU.

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twitter bird

Tweet this: Simple and short

I admit it. I’m a Twitter junkie.

Am. Hooked.
That little blue bird links me to world news, business trends, entertainment, and my political and social interests. The key value of Twitter is its limited character count. It forces writers to be direct.

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