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Blog image Readability

What is readability and Why should content editors care about it?

All of our organizations are shifting toward digital communication. They’re reducing face-to-face contact, calls and printed material.

Why? An obvious reason is that digital reduces cost. For some government services, the average cost of a digital transaction is almost 20 times lower than the cost of a telephone transaction, about 30 times lower than the cost of a postal transaction, and about 50 times lower than a face-to-face transaction.

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Face

Plain Language as an Equity Issue

Why do I provide Plain Language work? As an educator, I value plain language as an equity issue for adults with low reading skills. Here is a snapshot of the problem in the United States

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patient-pickup-sign

Don’t blame your readers for not understanding

Another holiday season has passed, along with the requisite schmoozing at parties. I tend to be more of a listener than a talker. But if I’m asked, I do admit that I’m an editor and a proponent of plain language.

If most of the people you’re trying to communicate with aren’t responding in the way you intended, there’s a good chance that the problem is YOU.

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twitter bird

Tweet this: Simple and short

I admit it. I’m a Twitter junkie.

Am. Hooked.
That little blue bird links me to world news, business trends, entertainment, and my political and social interests. The key value of Twitter is its limited character count. It forces writers to be direct.

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feedback blog image

Give us your feedback?

We’ve all felt the frustration of filling out an online comment card that looks like it was created by someone who had never seen the website you want to comment on in the first place. “Have a Comment?” the site asks enthusiastically. You click on the digital Comment Card link. The page opens, and you scan for the options that most closely match your feedback. It’s not there.

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