I’ll never forget my first ClearMark Awards.
My business partner, Deanna, and I had travelled to D.C. to attend the 2012 Clarity Conference and decided to stay for the Awards. As writers and clarity experts, we looked forward to learning more and seeing the best new work coming out of the plain language world. But after attending countless conferences and awards ceremonies, I had modest expectations.
The airlines take a lot of guff for how they work – or don’t work.
We can complain about the boarding process. (Cattle in a chute?) And it’s fair to loathe the legroom. (Airlines could make a bundle selling knee-cap insurance). Being disgruntled at having to pay $7.50 for a bag of nuts and a Coke is surely a reasonable complaint, too.
But guess what? When it comes to good usability, Airlines have been doing one thing right for a loooong time.
On Sept. 17 – 20, 2015, our sister organization, the Plain Language Association International (PLAIN), held its 10th conference, co-hosted by Ireland’s National Adult Literacy Agency. Practitioners from around the world gathered in Dublin at the Dublin Castle to discuss and learn about plain language principles.
Speakers shared their expertise on an array of topics that gave us new insights into writing and designing with clarity.
What you missed if you weren’t at the ClearMark Awards on May 12 – and why you shouldn’t miss it next year.
You attended the 2015 ClearMark awards at the National Press Club? That’s great!
What – You didn’t get there this year? Oh, no! Look at what you missed.
It may be hard to believe that nearly 9 out of 10 adults in our country have trouble understanding everyday health information.
And it’s not always because they have not had much education, are aging or poor, or don’t speak English as their native language. There are so many reasons why people—people like you and me—may have low health literacy.