The Power of “You”: Using the Plain and the Personal to Engage Patients

Posted on Jan 13, 2016 in Guest blog, Healthcare
The Power of “You”: Using the Plain and the Personal to Engage Patients

“Patient engagement” has become a buzzword in health care, and for good reason. For anyone whose job it is to get patients to act—to take their medicines, to come in for their A1c test, to change their diet, to make a decision—finding ways to engage those patients in their health is a must.

Informed consent – or is it really informed??

Posted on Nov 26, 2014 in Healthcare

We have all done it. Gone for a medical or dental test or procedure. Not looking forward to it, a bit nervous about it. And then someone on the staff gives you some papers to sign authorizing the procedure. Often they simply say, “Sign here,” and seem puzzled when you take the time to read it.

Dealing with the “dumb down” dinosaur, or how to enlighten the ignorant without losing your job.

Posted on May 5, 2014 in Advocacy, Government, Healthcare, Legal, Plain Writing Laws

It continues to shock me that in the year 2014 I still hear people say, “Oh, you want to dumb down my writing” when the subject of plain language comes up.

My reaction is…

Health design challenge could help VA to make the grade on Plain Language

Posted on Feb 25, 2013 in Advocacy, Healthcare, Plain Language Blog Articles

The US Government recently invited designers and developers to redesign the patient health record. The goal of the Health Design Challenge was to improve the presentation and usability of the record currently used by the Department of Veterans Affairs (VA) and other groups. Over 230 entries were submitted. The winning entries used dynamic content, informative […]

Start-ups try their hand at simplification

Posted on Jan 22, 2013 in Finance, Healthcare, Plain Language Blog Articles

A recent article in the New York Times profiled Josh Reich, a software engineer and founder of Simple, a new online banking start-up. The company has joined the growing ranks of start-ups disrupting business as usual in the banking and health care industries. “Banks make money by keeping customers confused,” Mr. Reich said. In response, […]