Engaging Your Audience: Essential Angles for Professional Communicators


Workshop Presenters


The Details
May 12, 2015, 12:00 PM – 3:30 PM
Location: National Press Club
529 14th Street NW
Washington, DC 20045

12:00 to 12:45 Non-Obvious: The Art of Simplicity In Communications (Rohit Bhargava)
12:50 to 1:35 Artful Critique: Giving Friendly Feedback That Really Helps (Chip Crane)
1:35 to 2:00 Coffee, Cookies, and Networking
2:00 to 2:30 Creating Amazing Infographics (Terry Graves)
2:35 to 3:30 How Can We Know if Language is Plain? A Hands-on Evaluation Workshop (Susan Kleimann and Karen Baker)

Workshop descriptions are below.

Online registration closed Monday, May 11. Accepting registrations at the door.

Spring Workshop Registration

Price includes all four workshops

$100 for members
$110 for government non-members
$125 for non-members
Group discount: Register three, bring one free

Not a member of the Center for Plain Language? Join the Center today and receive the member discount for the workshops!

Workshop Descriptions

Non-Obvious: The Art of Simplicity In Communications
Presenter: Rohit Bhargava (CPL Board Member)

RohitYou know communicating simply is smart, yet it can be hard to put simplicity into practice. Rohit Bhargava will share insights from his Wall Street Journal best-selling book Non-Obvious. You’ll hear how consumer behavior is changing and what that means for the future of media consumption. Plus, learn five ways to change how you communicate to simplify your message. Participants get a free, signed copy of Non-Obvious.

Artful Critique: Giving Friendly Feedback That Really Helps
Presenter: Chip Crane (CPL Board Member)

ChipCraneYou recognize confusing writing when you see it, but can you give constructive feedback on how to improve it? Learn strategies for critiquing the writing, not the writer. In an interactive exercise, we will diagnose a document and discuss ways to phrase your feedback so it is well received and instructive.

Creating Amazing Infographics
Presenter: Terry Graves (Member, CPL)

TerryGravesInfographics are powerful communication tools. But you don’t have to be a graphic designer to make one. Learn what makes a good (and awful) infographic – and get valuable tips on using tools to create your winning design.

How Can We Know if Language is Plain? A Hands-on Evaluation Workshop
Susan Kleimann (CPL Board Chair) & Karen Baker (CPL Board Vice Chair)

KarenB SusanK3Help solve the international conundrum about plain language standards: What evaluation method is appropriate to test a document for plain language? We look at how audience, type of document and circumstances affect the choice of evaluation method. Participants will discuss evaluation methods and the logic behind each option. This work will feed a presentation at the PLAIN conference taking place this September. All participants will be acknowledged in that presentation.