Comprensión de las necesidades de la audiencia ¿Está claro lo que la audiencia debe aprender o hacer al usar este texto? ¿Se corresponde la escritura, el tono y la presentación con la audiencia? ¿Percibió que los autores realmente quieren que la audiencia que utiliza este producto tenga éxito? Estilo o voz ¿Los autores siguen los […]
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Each year, we accept entries to the ClearMark Awards from Jan. 1-31. If you’re getting ready to submit your work to our next awards, these links will help you submit a better entry. ClearMark Awards FAQs – If you have questions about your entry, or the Awards in general, our Frequently Asked Questions (FAQs) is […]
Whether you create content for public, private, or nonprofit organizations, we want to see your best plain language work. Mark these dates on your calendar: Jan. 31, 2018: ClearMark nominations close Feb. 2018: Registration for Awards and workshop opens May 8, 2018: 9th Annual ClearMark Awards Ceremony and workshop These links will help you prepare […]
If you’re wondering how we judge the success of plain language, here you go. This page includes both the criteria we use when judging the ClearMarks Awards and the scoring scale we use to score each dimension of the criteria. Understanding audience needs Is it clear what the audiences should learn or do using this entry? […]
With the ClearMark Awards, the Center for Plain Language sets a high standard for clarity and simplicity in the documents created by North American companies, governments and organizations. Along with rewarding the best entries, we provide useful feedback to all submitters that helps them rework and improve their content. And to celebrate the Award winners, we […]
I’ll never forget my first ClearMark Awards.
My business partner, Deanna, and I had travelled to D.C. to attend the 2012 Clarity Conference and decided to stay for the Awards. As writers and clarity experts, we looked forward to learning more and seeing the best new work coming out of the plain language world. But after attending countless conferences and awards ceremonies, I had modest expectations.