Comprensión de las necesidades de la audiencia ¿Está claro lo que la audiencia debe aprender o hacer al usar este texto? ¿Se corresponde la escritura, el tono y la presentación con la audiencia? ¿Percibió que los autores realmente quieren que la audiencia que utiliza este producto tenga éxito? Estilo o voz ¿Los autores siguen los […]
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Enter the ClearMarks
Each year, we accept entries to the ClearMark Awards from Jan. 1-31. If you’re getting ready to submit your work to our next awards, these links will help you submit a better entry. ClearMark Awards FAQs – If you have questions about your entry, or the Awards in general, our Frequently Asked Questions (FAQs) is […]
Submit to the 2020 ClearMark Awards
Whether you create content for public, private, or nonprofit organizations, we want to see your best plain language work. These links will help you prepare your entry: ClearMark Awards Tips – If you have questions about your entry, or the Awards in general, our Tips Page is the place to start. If you don’t find the answer you […]
ClearMark Awards – Judging Criteria
Principle 1. Do readers get what they need? 1. Audience identification: Does the entry reflect a thorough understanding of intended readers, including their language skills, cultural backgrounds, and subject-matter knowledge? 2. Audience purpose: Does the entry reflect a thorough understanding of why intended readers should read it, whether they aim to complete a task, make […]
ClearMark Awards
The Center for Plain Language sets a high standard for clarity and simplicity in the documents. The ClearMarks recognize the best in plain-language communications—in English, French, and Spanish—from government agencies, nonprofit organizations, and private companies in North America.
Unite with clarity champions at the ClearMark Awards
I’ll never forget my first ClearMark Awards.
My business partner, Deanna, and I had travelled to D.C. to attend the 2012 Clarity Conference and decided to stay for the Awards. As writers and clarity experts, we looked forward to learning more and seeing the best new work coming out of the plain language world. But after attending countless conferences and awards ceremonies, I had modest expectations.