Organizations with access to personally identifiable information–also known as PII–typically publish privacy policies, so potential consumers are (theoretically) able to understand their privacy rights and evaluate the risks they will take by associating with the organization. But a privacy policy that consumers are unlikely to read or understand provides no protection whatsoever. So when began evaluating a variety of Internet-based companies’ privacy policies, they sought help from the Center for Plain Language.

We looked at seven companies’ privacy policies, using a combination of expert judges and Acrolynx, an algorithm-based writing-assessment tool. These methods allowed us to identify the strengths and weaknesses with both higher-order concerns and lower-order concerns and to rank the companies. The results?

#1 Google
#2 Facebook
#3 LinkedIn
#4 Apple
#5 Uber
#6 Twitter
#7 Lyft

You can find the full report here and the article.