
Making field testing easier makes a difference
Ensuring that written materials are easy to understand and use often starts with plain language best practices and includes field testing to “test” the content, format, and messages with the intended audience. Developers agree that user-centered design and feedback from intended audiences are critically important to developing clear, understandable, and ...
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April 2018 Volunteer of the month: Brooke Ellis
No one could accuse Brooke Ellis of shying away from a challenge. For her inaugural engagement with the Center for Plain Language, Brooke took on the biggest volunteer opportunity we have – the annual ClearMark Awards. She joins Solstice Benefits colleague and Center board member, Alissa Gavrilescu as co-chair for the ...
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Do you have the write stuff?
If you’re reading this, you are probably a pretty big enthusiast for plain language and are promoting the cause in some way or other. Thank you for that! Here’s a way you can help the cause even more – as a Board Member for the Center for Plain Language. We’re ...
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“Rise up! I’m not throwing away my shot!”
In the Broadway musical Hamilton, with these words, Alexander Hamilton, the “ten dollar Founding Father without a father” commits to fight for freedom for the American colonies. Now three U.S. Congressmen are taking their shot, committing to fight for freedom from bureaucratic language for American citizens.
On Friday, March 16, ...
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On Friday, March 16, ...
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How your brain reacts to ambiguity — and what to do about it
As humans, we have a tricky relationship with ambiguity. Used effectively, ambiguity (messages with more than one interpretation) can create clever, insightful, and amusing communication — making it a staple of advertising and comedy. Used ineffectively, however, ambiguity’s multiple meanings can create confusing and misleading language that prevents readers from ...
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Research review finds most readability formulas outdated and overrated
Does your organization rely on readability formulas? A research review by Dr. Karen A. Schriver—“Plain Language in the United States Gains Momentum: 1940–2015”—takes a hard look at readability formulas. Schriver finds that readability formulas are often unreliable and invalid methods of evaluating text quality ...
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IHA Health Literacy Awards
Okay, raise your hand if you like to win. Now, keep it up if you like to be recognized for your great work. And, keep it up if you LOVE filling out long forms and writing up a check request for the entry fee for an awards program for which ...
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Could earlier adoption of health literacy standards have prevented the opioid crisis?
With the 2010 enactment of the Plain Writing Act and National Action Plan to Improve Health Literacy, the development and dissemination of health information that was accurate, accessible and actionable became the focus of regulatory agencies and the medical industry they monitor. The National Action Plan promoted changes to the ...
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