What is readability and why should content editors care about it?

Posted on Mar 22, 2017 in Communications, Guest blog
What is readability and why should content editors care about it?

Blog image ReadabilityAll of our organizations are shifting toward digital communication. They’re reducing face-to-face contact, calls and printed material.

Why? An obvious reason is that digital reduces cost. For some government services, the average cost of a digital transaction is 5 percent of the cost of a telephone transaction, 3 percent of the cost of a postal transaction, and 2 percent of the cost of a face-to-face transaction.

Tweet this: Simple and short

Posted on Jan 25, 2017 in Communications
Tweet this: Simple and short

I admit it. I’m a Twitter junkie.

Am. Hooked.
That little blue bird links me to world news, business trends, entertainment, and my political and social interests. The key value of Twitter is its limited character count. It forces writers to be direct.

How and why to use descriptive link language

Posted on Jul 20, 2016 in Communications, Guest blog
How and why to use descriptive link language

You’d think that people would know better by now than to use “Click here” for links. It’s not like they haven’t been told.

But I still see it on all the sites, all the time–commercial, entertainment, news, and–even considering Section 508–government sites of all kinds, federal, state, and city.

So I’m taking this opportunity to show you why it’s wrong.

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