Stop the Scroll: Why Government Social Media Needs Plain Language – Shuly Babitz
There’s a classic Friends episode where Ross, Rachel, and Chandler try to move a couch up a narrow staircase. Ross keeps yelling, “Pivot!” but Rachel and Chandler freeze. They don’t know what he means. Chandler finally snaps: “What does pivot mean anyway?”
Save time and money: best practices to build and sustain a plain language program
We know that sinking feeling when we read a confusing email or business letter. We scan the wall of words and ask ourselves, ‘why should I care, what does this mean to me, and what am I supposed to do with this information?’