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In so many areas of our lives, things are way too complicated. Applying for a job? Awesome, if you have 45 minutes to fill out a form with the exact same information from the resume you already uploaded. Buying a car? It’s a cinch, as long as you’ve got an afternoon to spend reading the fine print. Going to the doctor? It’s easy, once you’ve filled out these ten new patient forms.

Information flows freely and quickly in our modern world. With so much news that we receive every day it is important to keep things simple. Plain language plays the key role in that regard. It uses clear sentences and basic phrases, helping people to understand the message instantly.

Sometimes, being precise and straight to the point is the best way to be when it comes to writing. Nowadays, our screens and content, both on and offline, are dominated by written words. In a world where attention spans can sometimes surprisingly surpass a few seconds if you’re writing web content, you need to grab your reader, and fast.