Max Dietshe is a writer, editor and communications strategist with a focus on plain language and simplified communications. His 30 years’ experience includes work on both the client and agency sides. He led a simplified-communications practice at Addison (New York City) for more than ten years, helping Fortune 50 companies speak clearly and consistently to their audiences. Currently, he is Director of Research and Strategy at Spring Studio (San Francisco). He holds a BA and an MA from Columbia University. Married with one child, Max enjoys yoga, surfing and the outdoors.