Pamela Nieto joined the Greater Washington Hispanic Chamber of Commerce in September 2012 as the Director of Marketing and Communications. Since her tenure at the Chamber, Ms. Nieto has elevated the organization’s visibility through the development of a targeted marketing strategy. She coordinates and manages production of over 50 events a year including five major fundraising events which attracts more than 3,000 guests. Additionally, she manages all media outreach, branding, conceptualization of media advisories and press releases, and is responsible for maintaining and building relationships with the members of the Chamber and connecting them with other businesses.
Before joining the Chamber, Ms Nieto worked as an Account Executive for TMNcorp where she managed and assisted with the communications, digital media, marketing and advertising for several accounts who targeted a multicultural audience, including Sistema Universitario Ana G. Méndez (SUAGM), National Highway Traffic Safety Administration (NHTSA), Substance Abuse and Mental Health Services Administration (SAMHSA), Agency of Healthcare Research and Quality (AHRQ), Montgomery County Division of Solid Waste Services (DSWS), Centers for Medicaid and Medicare.
Furthermore, Ms. Nieto is a founder-member and communications consultant for Festicinekids Foundation, a non-governmental organization which teaches under privileged kids about cinematography in Colombia through an annual film festival and a film school. She is also a board member of the DC Hispanic PR Association and Milagros Initiative at the Children’s National Hospital.
Ms. Nieto is a graduate of the Art Institute of Washington, where she received a Bachelor of Arts in Advertising. She was born and raised in Colombia and has lived in the United States since 2002.