What is readability and why should content editors care about it?

Posted on Mar 22, 2017 in Communications, Guest blog
What is readability and why should content editors care about it?

Blog image ReadabilityAll of our organizations are shifting toward digital communication. They’re reducing face-to-face contact, calls and printed material.

Why? An obvious reason is that digital reduces cost. For some government services, the average cost of a digital transaction is 5 percent of the cost of a telephone transaction, 3 percent of the cost of a postal transaction, and 2 percent of the cost of a face-to-face transaction.

Plain Language as an Equity Issue

Posted on Mar 8, 2017 in Guest blog
Plain Language as an Equity Issue

Why do I provide Plain Language work? As an educator, I value plain language as an equity issue for adults with low reading skills. Here is a snapshot of the problem in the United States

Don’t blame your readers for not understanding

Posted on Feb 8, 2017 in Guest blog
Don’t blame your readers for not understanding

Another holiday season has passed, along with the requisite schmoozing at parties. I tend to be more of a listener than a talker. But if I’m asked, I do admit that I’m an editor and a proponent of plain language.

If most of the people you’re trying to communicate with aren’t responding in the way you intended, there’s a good chance that the problem is YOU.

Why should you care about bad forms?

Posted on Nov 9, 2016 in Guest blog
Why should you care about bad forms?

People from all income and education levels are intimidated by poorly designed and ill-conceived forms and notices. In many other projects that we’ve undertaken over the years — from simplifying bankruptcy forms to tax forms, school enrollment forms, credit card statements, insurance applications, and program-related forms — the findings are consistent. The organizations may be different, but the problems remain the same.

Making decisions for your health: Getting the info you need

Posted on Oct 26, 2016 in Guest blog, Health Literacy
Making decisions for your health: Getting the info you need

When your doctor prescribes a medication for your child, do you know what the correct dosage is or how to measure it?

Are you comfortable asking your doctor questions when you receive a lab report and don’t understand the results?

If you can answer “yes” to these questions, you might have high health literacy, says Jodi Duckhorn, a social scientist and Director of Risk Communications at the Food and Drug Administration (FDA). Duckhorn’s team is responsible for making sure that messages FDA sends out are understandable to their intended target audiences—a key component of health literacy.

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