What did we review?
This year, we made public forms and instructions the focus of the assessment. The Center worked with CPoint Consulting to conduct the Report Card analysis and prepare the results. We asked each department to submit one (or two, as desired) forms and instructions carrying a high number of annual public burden hours. This figure is the product of the estimated average time it takes someone to fill out the form and the number of people submitting the form annually. This selection of forms and instructions we graded collectively represent millions of hours of individual users’ time each year.
Chip Crane, Center for Plain Language board member and Report Card Lead, briefed agency reps at a Federal PLAIN meeting in June to help departments understand the requirements and start preparing their materials. In August, he and Susan Kleimann, the Chair of the Center for Plain Language, delivered a webinar for agency representatives. Chip covered the submission and grading process, and Susan trained agency reps on qualities of effective forms.
The evaluation system
As we did last year, we judged the use of language and the visual presentation in a single grade, which we continue to call Writing & Information Design. We scored the submissions against seven criteria:
- Overall Effectiveness
- Understanding the Audience
- Manner or Voice
- Writing Style
- Structure and Navigation
- Information Design and Presentation
- Pictures, Graphics, and Charts (if applicable)
The Center uses these same criteria to judge our annual plain language awards, the ClearMarks—our competition for the best plain writing in private and public sector communications.
 Federal PLAIN (Plain Language Action and Information Network) is an interagency working group designated to guide agencies in plain writing. PLAIN also often acts as a liaison to the Center for Plain Language to promote clear government writing. See the PLAIN website: www.plainlanguage.gov.