Start-ups try their hand at simplification

Posted on Jan 22, 2013 in Finance, Healthcare, Plain Language Blog Articles

A recent article in the New York Times profiled Josh Reich, a software engineer and founder of Simple, a new online banking start-up. The company has joined the growing ranks of start-ups disrupting business as usual in the banking and health care industries. “Banks make money by keeping customers confused,” Mr. Reich said. In response, […]