Making field testing easier makes a difference

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Ensuring that written materials are easy to understand and use often starts with plain language best practices and includes field testing to “test” the content, format, and messages with the intended audience. Developers agree that user-centered design and feedback from intended audiences are critically important to developing clear, understandable, and useable information. However, there are often challenges to soliciting meaningful input from the “right” audience members, specifically, those with low literacy or low health literacy.

Financial literacy isn’t enough

financial literacy blog

I read an important Letter to the Editor in The Charlotte Observer by Dr. Michael Sass, who is President of Catalyst Academy, a financial education non-profit. While I am very impressed with the mission of CATALYST and understand its importance, I do have an issue about one of his points in the letter. He writes: “Citizens should be investing only in financial products they fully understand…” However, in my experience, almost no average person understands much about the vehicles in which they invest.

Financial Literacy Month – The role of plain language in explaining financial concepts

Family house with money and key

For something that is so vitally important to all of us, money matters can be awfully hard to understand. Talk about stocks, inflation and other financial matters can seem like another language even if it’s all written in English. In order to empower people to take more control over their personal finances, implementing Plain Language in both private and public sector communications is essential.

April is “Financial Literacy Month.” Financial decisions – such as applying for a credit card, choosing a small business loan, or switching banks – cannot be made lightly.

An instant way to shorten your sentences

Do your sentences suffer from “wordy phrase-itis”? These phrases pad your sentences with extra words. They increase the reading grade level. And they can make your writing sound stuffy. Here’s a list you can use to guide you.

Why “active” voice is better than “passive”

Once a month, I take my daughters, 9 and 13, to get donuts at Yum-Yums on a Friday night. We pick a dozen favorites and then go home to watch a movie while we each enjoy one donut as our treat. (They’re huge!) Then I put my girls to bed. And they know they can have a donut for breakfast the next morning.

March Grammar Madness: Commas Win in an Upset!

March Grammar Madness: Commas Win in an Upset!

It’s March Grammar Madness at Healthwise. We’re mad about clear communication—and isn’t that the primary purpose of grammar?

So, just like the hoops fans who get into the college basketball spirit, we celebrated National Grammar Day (March 4) with a bracket. It’s all about sustaining the commitment to plain language—and scoring points with employees.