December 4 Webinar will help you prepare for the 2015 ClearMark Awards

Posted on Nov 26, 2014
December 4 Webinar will help you prepare for the 2015 ClearMark Awards

The 2015 ClearMark Awards will be here before we know it — and we want to make sure you have all the details you need before the entry period begins on January 1, 2015. If you have questions about your nomination or the Awards in general, register for our first-ever webinar on Thursday, December 4 at 12:00 p.m. ET.

We’ll provide advice to help you ensure your application stands out — and has all the necessary information. And, we’ll have an open Q&A period where you can find answers to any lingering questions you may have.

Informed Consent – or is it really informed??

Posted on Nov 26, 2014

We have all done it. Gone for a medical or dental test or procedure. Not looking forward to it, a bit nervous about it. And then someone on the staff gives you some papers to sign authorizing the procedure. Often they simply say, “Sign here,” and seem puzzled when you take the time to read it.

Emotional Responses to Financial Information

Posted on Nov 12, 2014

According to the recent Edelman Trust Barometer (2013 Annual Global Study: Financial Services Industry Findings), U.S. trust in financial institutions is at a low of 46%. In other words, 54% of Americans do not trust financial institutions. Much of that mistrust is likely a result of the financial, worldwide crisis of the past seven years. …

The man in the middle: How to make it all the way up the chain

Posted on Oct 8, 2014

Getting an organization to start using plain language shouldn’t be all that hard, should it?

Simply get the folks at the top to buy-in, train all the writers, and after a bit of learning curve, all new and revised documents should start to be clear and concise.


Well, maybe not.

Seems one critical piece is missing in that rosy scenario – the reviewers.

The Source of Bad Writing

Posted on Sep 30, 2014
The Source of Bad Writing

Author – Steven Pinker
[Reprinted from the Wall Street Journal with the author’s permission]

Why is so much writing so bad? Why is it so hard to understand a government form, or an academic article or the instructions for setting up a wireless home network?

The most popular explanation is that opaque prose is a deliberate choice. Bureaucrats insist on gibberish to cover their anatomy.