Blog

Preventable Harm

When communication isn’t clear, the result is burden. In health care this burden is often borne by someone who is already carrying rocks in their pack (feeling sick, worried or exhausted). Now, in addition to missing work, paying for medications and doing what it takes to heal, energy must go to deciphering unnecessarily complex information. Common examples include care instructions, medical bills or conversations with providers (“What did the doctor say?”).

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Good policy needs more than 140 characters

President Trump’s recent announcement, via a series of tweets, of a new “policy” regarding transgender individuals serving in the military resulted in questions and concerns raised on many fronts.

In response to the President’s tweets, the Joint Chiefs issued a message recognizing that there were “questions” about the announcement and assuring that, “There will be no modifications to the current policy until the President’s direction has been received by the Secretary of Defense and the Secretary has issued implementation guidance.”

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Volunteer Recognition: Lee Clark Johns

How are we doing? That’s the question that prompted my easy “yes” when I was asked to judge entries for the ClearMark Awards. After three years as a judge (the last two as head judge), I can assert, “We – plain language practitioners and products – are doing fine!”

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Plain Talk in Complex Times 2017

The MAXIMUS Center for Health Literacy is holding its sixth Plain Talk in Complex Times conference on August 30 at the Renaissance Washington, D.C. Downtown Hotel. This one-day conference is designed to build and sharpen your communication skills. Plain Talk is your opportunity to learn best strategies for consumer engagement from experienced professionals.

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Plain Language has a clear place in academic writing

For two years, I worked as a college writing center tutor while enrolled in a graduate professional writing program. Over those two years, I studied, practiced, and helped others with clear writing. While the papers I read every day in the writing center ranged from argumentative essays, persuasive essays, and research papers, to more creative, narrative essays, they all had one thing in common: they were written for a target audiience—a professor. And from assignment conception to finished product, plain language played a significant role.

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6 Plain English principles for writing perfect Web content

Sometimes, being precise and straight to the point is the best way to be when it comes to writing. Nowadays, our screens and content, both on and offline, are dominated by written words. In a world where attention spans can sometimes surprisingly surpass a few seconds if you’re writing web content, you need to grab your reader, and fast.

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Financial literacy isn’t enough

I read an important Letter to the Editor in The Charlotte Observer by Dr. Michael Sass, who is President of Catalyst Academy, a financial education non-profit. While I am very impressed with the mission of CATALYST and understand its importance, I do have an issue about one of his points in the letter. He writes: “Citizens should be investing only in financial products they fully understand…” However, in my experience, almost no average person understands much about the vehicles in which they invest.

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A Renewed Appreciation for the Power of Plain Language: What I learned as a ClearMark Award judge

In years past, I have participated with Healthwise colleagues in the development and selection of products we wanted to submit for a ClearMark Award—an award that celebrates excellence in plain language communication. We have received Clearmark awards many of the years that we submitted entries, but not every time. This year, we didn’t submit an entry because we didn’t have something significantly different to submit than we’ve done in previous years. But I was invited to participate as a judge on the panel evaluating Spanish-language entries.

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Financial Literacy Month – The role of plain language in explaining financial concepts

For something that is so vitally important to all of us, money matters can be awfully hard to understand. Talk about stocks, inflation and other financial matters can seem like another language even if it’s all written in English. In order to empower people to take more control over their personal finances, implementing Plain Language in both private and public sector communications is essential.

April is “Financial Literacy Month.” Financial decisions – such as applying for a credit card, choosing a small business loan, or switching banks – cannot be made lightly.

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