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The power of words to change how people hear a message. Change your words. Change your world. This short film is from a web content agency in the UK. See the video on YouTube for credits.
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This article on the role of pictures in health literacy underscores the fact that plain language is about more than just the words we use – it’s about the way we present information, too. Layout and design is just as important as language, and can have a huge effect on the usability of communications materials. There’s often a big focus on reading/grade level as a measure of how “plain language” a document is, but grade level only tells part of the story.   Are graphics and figures used to highlight key messages? Is the document signposted with headings and subheadings that help the reader find what they need to know? Is there judicious use of white space? Design IS important. That’s why indices like Flesch-Kinkaid, SMOG and other readability formulas are rarely reliable as a standalone assessment of plain language or usability. Beyond the Written Word: Health Literacy and the Role of Pictures Ken Thorlton, SVP, Creative Director, of HealthEd.
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We don't usually post information about our individual board members, but two recent awards merit mention. The Center and its members are so proud of these accomplishments!
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by Joanne Locke On March 1, the Washington Post published an article by Sandra Boodman’s on the need for clear health communication: “When Understanding is Critical” She describes the some serious problems that can result when patients don’t understand how to comply with their doctor’s instructions.  But she seems to be  blaming the victim.  Rather than point out how many people have different levels of literacy – such as 90 million at the basic and below basic skill level – it’s important to recognize that we ALL occasionally have difficulty understanding health information:  especially when it affects us or someone we love.
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