2012 ClearMark Awards
The ClearMark Awards are given to the best plain language documents and web sites. They are judged by a panel of international experts, following a strict set of criteria. Revised documents were judged on not just the quality of the final document, but also the quality of improvement.
ClearMark Grand Prize Winner
National Center for Education Statistics — NAEP Tools on the Web brochure
Website / Dynamic Media: Non-Profit
Winner
Healthwise — Healthwise Learn To Earn course on Coronary Artery Disease
Awards of Distinction
- Adoption Exchange Association and the Children’s Bureau — AdoptUSKids‘ redesigned website, a service of the U.S. Children’s Bureau
- AARP — We Need To Talk
- Archdiocese of Washington — Mobile Site for the Cardinal’s Appeal for the Archdiocese of Washington
- Blue Cross Blue Shield of Massachusetts — Hospital Choice Cost Sharing Interactive Tutorial
Website / Dynamic Media: Public Sector
Winner
Centers for Disease Control and Prevention, Environmental Health Tracking Branch — Environmental Public Health Tracking Network – Outdoor Air Quality
Awards of Distinction
- Texas.gov and Texas Department of Public Safety — Texas.gov | Driver License Renewal and Change of Address (Texas Department of Public Safety)
- Texas.gov and City of Houston — Texas.gov | City of Houston Ticket Payment System (City of Houston)
- Board Resource Center / California State Council on Developmental Disabilities / Eastern Los Angeles Regional Center — Boards for All
- Department of Health and Human Services (HHS) — Flu.gov
- National Institute of Diabetes and Digestive and Kidney Diseases — Let’s Talk about Bowel Control: The NIDDK Bowel Control Awareness Campaign
- National Institute on Drug Abuse, National Institutes of Health — “Easy-to-Read Drug Facts” Website, National Institute on Drug Abuse
- Federal Trade Commission — OnGuardOnline.gov
Website / Dynamic Media: Private
Winner
Aetna — David: the Aetna Benefits Advisor
Awards of Distinction
- Health Dialog — HD Care Compass
- Emmi Solutions, LLC — Considering Treatments for Crohn’s Disease
- UnitedHealthcare — Medicare Made Clear
- Sneaking Duck Pty Ltd — Sneaking Duck Frequently Asked Questions about purchasing prescription glasses online
Original Document: Non-Profit
Winner
March of Dimes — Breastfeeding: A How-to Guide
Awards of Distinction
- AARP — AARP/AMA brochure on Medicare preventive benefits – Team Up to Stay Healthy brochure
- American Medical Association — My Medication Card – Physician’s Role in Medication Reconcilation
- Sutter Care at Home — Heart Failure Discharge Tool – Heart Failure Continuum of Care Program
Original Document: Public Sector
Winner
National Center for Education Statistics — NAEP Tools on the Web brochure
Awards of Distinction
- Office of the National Coordinator (ONC) for Health Technology, HHS — Personal Health Record (PHR) Model Privacy Notice
- Centers for Disease Control and Prevention, National Institute for Occupational Safety and Health and Westat — Encourage Your Workers to Report Bloodborne Pathogen Exposures
- The City of Calgary – Calgary Emergency Management Agency — Household Emergency Action Plan
Original Document: Private
Winner
Simply Student Aid LLC — Simply College – College Access: A Family Guide to Planning and Funding College
Awards of Distinction
- Health Dialog and the Informed Medical Decisions Foundation — Cataracts: Is Surgery Right for You?
- UnitedHealthcare — Medicare Part D Member Quick Guide
- UnitedHealthcare — Understanding Your New Explanation of Benefits
- Sun Life Financial — Cost Education Campaign
- WellPoint, Inc. — Medicare Advantage Enrollment Kit Brochure
Revised Document: Private
Winner
Unum — How to submit a disability claim
Awards of Distinction
- Aetna — Take that next step today! [ Before | After ]
- More Carrot — Key Investor Information Document (KIID) for Selectum Belgium Fund [ Before | After ]
- Bank of America’s Global Wealth & Investment Management (GWIM) Client Reporting & Correspondence — Class Action Settlement Service Notification [ Before | After ]
Revised Document: Public Sector
Winner
Department of Veterans Affairs Insurance Service — Beneficiary Financial Counseling Questionnaire
Awards of Distinction
- National Institute on Aging (part of the National Institutes of Health) — Stay Safe in Cold Weather! Learn Why You Need to Stay Warm When It’s Cold [ Before | After ]
- Centers for Medicare and Medicaid Services — Redesigned Medicare Summary Notice (MSN) [ Before | After ]
- Washington State Employment Security Department — Do You Understand What UI Tax Tells You? [ Before | After ]
- Internal Revenue Service — IRS Notice CP 504 [ Before | After ]
Revised Document: Non-Profit
Winner
Blue Cross Blue Shield of Massachusetts — Medicare Age-in Letter
Legal
Winner
American Bar Association Commission on Law and Aging — Giving Someone a Power of Attorney for Your Health Care
Awards of Distinction
- WellPoint, Inc. — HIPAA Member Authorization Form
- Victoria Law Foundation — Law help guide 2012
Many thanks to our 2012 ClearMark Awards judges!
Meet the ClearMark Awards judges »
- Robert Linsky, Director of Judging
- Pat Bertini
- Richard Bland
- Thomas Bohm
- Kathryn Catania
- Veronika Egger
- Rebecca Gholson
- Lynda Harris
- Candi Harrison
- Dick Horst
- Neil James
- Doug Lincoln
- Ricardo Martins
- Judith Moldenhauer
- Tom Murawski
- Brian Parkinson
- Marćia Riley
- Nad Rosenberg
- Michael Schwartz
- Karel van der Waarde
- Melua Watson
