2012 ClearMark Awards

ClearMark Awards logoThe ClearMark Awards are given to the best plain language documents and web sites. They are judged by a panel of international experts, following a strict set of criteria. Revised documents were judged on not just the quality of the final document, but also the quality of improvement.


ClearMark Grand Prize Winner

National Center for Education Statistics — NAEP Tools on the Web brochure


Website / Dynamic Media: Non-Profit

Winner

HealthwiseHealthwise Learn To Earn course on Coronary Artery Disease

Awards of Distinction


Website / Dynamic Media: Public Sector

Winner

Centers for Disease Control and Prevention, Environmental Health Tracking BranchEnvironmental Public Health Tracking Network – Outdoor Air Quality

Awards of Distinction


Website / Dynamic Media: Private

Winner

AetnaDavid: the Aetna Benefits Advisor

Awards of Distinction


Original Document: Non-Profit

Winner

March of DimesBreastfeeding: A How-to Guide

Awards of Distinction


Original Document: Public Sector

Winner

National Center for Education StatisticsNAEP Tools on the Web brochure

Awards of Distinction


Original Document: Private

Winner

Simply Student Aid LLC — Simply College – College Access: A Family Guide to Planning and Funding College

Awards of Distinction


Revised Document: Private

Winner

UnumHow to submit a disability claim

Awards of Distinction

  • Aetna — Take that next step today! [ Before | After ]
  • More Carrot — Key Investor Information Document (KIID) for Selectum Belgium Fund [ Before | After ]
  • Bank of America’s Global Wealth & Investment Management (GWIM) Client Reporting & Correspondence — Class Action Settlement Service Notification [ Before | After ]

Revised Document: Public Sector

Winner

Department of Veterans Affairs Insurance ServiceBeneficiary Financial Counseling Questionnaire

Awards of Distinction

  • National Institute on Aging (part of the National Institutes of Health) — Stay Safe in Cold Weather! Learn Why You Need to Stay Warm When It’s Cold [ Before | After ]
  • Centers for Medicare and Medicaid Services — Redesigned Medicare Summary Notice (MSN) [ Before | After ]
  • Washington State Employment Security Department — Do You Understand What UI Tax Tells You? [ Before | After ]
  • Internal Revenue Service — IRS Notice CP 504 [ Before | After ]

Revised Document: Non-Profit

Winner

Blue Cross Blue Shield of Massachusetts — Medicare Age-in Letter


Legal

Winner

American Bar Association Commission on Law and AgingGiving Someone a Power of Attorney for Your Health Care

Awards of Distinction


Many thanks to our 2012 ClearMark Awards judges!

Meet the ClearMark Awards judges »

  • Robert Linsky, Director of Judging
  • Pat Bertini
  • Richard Bland
  • Thomas Bohm
  • Kathryn Catania
  • Veronika Egger
  • Rebecca Gholson
  • Lynda Harris
  • Candi Harrison
  • Dick Horst
  • Neil James
  • Doug Lincoln
  • Ricardo Martins
  • Judith Moldenhauer
  • Tom Murawski
  • Brian Parkinson
  • Marćia Riley
  • Nad Rosenberg
  • Michael Schwartz
  • Karel van der Waarde
  • Melua Watson

Center for Plain Language (centerforplainlanguage.org)

http://centerforplainlanguage.org/awards/clearmark2012/

Printed April 18, 2014

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