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You are here: Home / Awards / ClearMark Awards / 2018 ClearMark winners

2018 ClearMark winners

The ClearMark Awards recognize the plain language communications created by North American organizations. 2018 competition categories include:

Before & After: Digital | Before & After: Print | Brochures Over 10 Pages | Brochures up to 10 Pages | Digital: Email and Newsletters | Digital: Apps and Microsites | Digital: Websites | Forms, Applications and Statements | Infographics | Legal | Letters and Correspondence | Posters, Charts and Fliers | Spanish – Brochures Over 10 page | Spanish – Digital: Websites

Grand ClearMark Winners

Grand ClearMark Award Winner – English

Healthwise Decision Aid: Knee Osteoarthritis: Is It Time to Think About Surgery?
Healthwise

Healthwise_Decisioin Aid

View judges’ comments

Grand ClearMark Award Winner – Spanish

MY HEART HEALTH, BE A WISEWOMAN
Rhode Island Department of Health – Division of Community Health and Equity
And MAXIMUS Center for Health Literacy

Spanish Grand WInner

View judges’ comments

Category Winners and Finalists

Before and After

Before and After: Digital

Blue Cross NC Preventive Benefits Website – Blue Cross and Blue Shield of North Carolina

Preventive Care Wellness Screenings BCBSNC

View website

Judges’ Comments:

“This is an excellent model for insurance companies that need to present changing, detailed info to consumers in a clear, understandable way in order to keep down customer calls.”

 

Finalists

Indigo Insurance – Blue Cross Blue Shield of Massachusetts

Before and After: Print

JPMorgan Chase Estate Vehicle Transfer Letter – JPMorgan Chase

JPMorgan Chase Auto Vehicle EntryView Entry (pdf)

 

Judges’ Comments:

“It is very clear what the person receiving this letter should do. The options are also fairly clear. This is a good example of plain writing addressing a delicate situation, much improved from the prior version.”

Finalists

Audit Tax Order Consolidation – Minnesota Department of Revenue

Understanding Lupus – CommunicateHealth, Inc.

Photo Consent – Ohio Department of Developmental Disabilities

Back to top

Brochures

Brochures Over 10 Pages

Understanding Mother & Baby Care – InJoy Health Education

Understanding Mother Baby Care

View Entry (pdf)

Judges’ Comments:

“This is an outstanding booklet on all counts — audience-focused, well-organized, clear, and well-designed. I am certain the increase in sales is the result of its high quality.”

Finalists

Medicare Advantage 2018 Enrollment Brochure: Improving How We Communicate With Prospects – Anthem, Inc.

The Adventures of Captain Immunity: A Comic Book that Teaches Adolescents about the Stages of Hepatitis B – Boston Children’s Hospital

Health First COLORADO Member Handbook, Colorado Department of Health Care Policy and Financing – MAXIMUS Center for Health Literacy

Brochures up to 10 Pages

Getting Started Guide – UnitedHealthcare Medicare & Retirement Creative Services, Catchfire

GettingStartedMedicareAdvantage

View entry (pdf)

Judges’ Comments:

“This fine piece is a stellar example that achieves the delicate balance of communicating clearly through language and graphic design.”

Finalists:

Medicare Advantage 2018 Enrollment Brochure: Improving how we communicate with prospects – Anthem, Inc.

Back to top

Digital

Digital: Email and Newsletters

We ❤︎ Health Literacy – CommunicateHealth, Inc.

WeHeartHealthLiteracy

View entry (web)

View entry (web)

Judges’ Comments:

“This is a strong example of plain language principles. This entry was a pleasure to read: informative and empowering.”

Finalists

Retention Marketing Dual Planholder Email – UnitedHealthcare Medicare & Retirement

Digital: Apps and Microsites

Healthwise Decision Aid – Knee Osteoarthritis: Is It Time to Think About Surgery? – Healthwise

Healthwise_Decisioin Aid

View Entry (web)

Judges’ Comments:

“This app overall is a useful tool that effectively brings together information in a way that it’s professional, educational, and compassionate. This would be a great template for other topics.”

Finalists

NIAAA Alcohol Treatment Navigator – National Institute on Alcohol Abuse and Alcoholism (NIAAA)

The U.S. Department of Agriculture Ethics App – QuickSeries Publishing Inc.

Business Center – Minnesota Department of Revenue

My Transplant Coach – Health Literacy Media

2016 Annual Report – Blue Cross Blue Shield of Massachusetts

Digital: Websites

A Guide to Grief and Healing After the Loss of Your Baby – InJoy Health Education

GuideToGriefHealing

View Entry (web)

Judges’ Comments:

“A difficult challenge well met. This is a graceful content experience to support people during a very difficult life experience.”

Finalists

AdoptUSKids website – AdoptUSKids

Aetna: Health Care Answers in 60 Seconds – Group SJR

Social Security Matters Blog – Social Security Administration

QuickenLoans.com Home Buyer’s and Refinance Guides – Quicken Loans

Back to top

Forms, Applications and Statements

Transforming the Explanation of Benefits – Anthem, Inc.

TransformingExplanationBenefits

View entry (pdf)

Judges’ Comments:

“It is an excellent example of how an investment in plain language and user testing can allow an organization to reach – and educate – its users.”

 

No finalists

Infographics

Unfit to Serve: Obesity Is Impacting National Security – Centers for Disease Control and Prevention/Division of Nutrition, Physical Activity, and Obesity, Mission: Readiness

UnfitToServe

View entry (pdf)

Judges’ Comments:

“The whole infographic achieves its purpose: it informs the reader of a problem, explains why the issue is problematic, and finishes with an action item, or something that the reader can do, to offset the issue at hand.”

Finalists

Listen Up! Protect Your Hearing – CommunicateHealth, Inc.

Back to top

Legal

Revised Bylaws of Western Michigan University Thomas M. Cooley Law School

Bylaws Side by Side

View entry (pdf)

Judges’ Comments:

“It’s an outstanding version of what a legal document should be. It should be far easier to use than typical bylaws, which in turn should make it easier for the organization to fulfill its mission.”

Finalist

Anthem Medicare Advantage Mandated Renewal Communications: Annual Notice of Changes, Evidence of Coverage, Formulary, Provider Directory Notice – Anthem, Inc.

Janssen’s Informed Consent Form – Health Literacy Media

Letters and Correspondence

Medicine Tier Change Letter – Blue Cross Blue Shield of Massachusetts

Tier Change Entry

View entry (pdf)

Judges’ Comments:

“This letter is an excellent example of what we are looking for in this category of letters and correspondence. It is short, to the point, conveying a necessarily negative message very clearly.”

Finalist

Inquiry Fulfillment Kit for the AARP Medicare Supplement Plan – UnitedHealthcare

Medicare Advantage Discontent Kit – UnitedHealthcare

Flu Shot Mailer – Catchfire, UnitedHealthcare Medicare & Retirement Marketing

Group Calendar – Catchfire, UnitedHealthcare Medicare & Retirement Creative Services

Medicare Advantage 2017 Start the Year Right Kit – Anthem, Inc.

Covered Drug List Annual Update – Blue Cross and Blue Shield of Louisiana

Back to top

Posters, Charts and Fliers

The Awareness Campaign – The Awareness Campaign

AwarenessCampaign

View entry (pdf)

Judges’ Comments:

“This is a fantastic example of how solid information design techniques can to both grab attention AND create awareness of an important social issue like ableism.”

Finalists

2018 Cover Missouri Health Insurance Calendar – Health Literacy Media

What to Expect from Your Baby’s First Test – Genetic Alliance/ Expecting Health

Anthem EAP Depression Poster – Anthem, Inc.

Back to top

Spanish – Brochures Over 10 page

MY HEART HEALTH, BE A WISEWOMAN – Rhode Island Department of Health – Division of Community Health and Equity
And MAXIMUS Center for Health Literacy

Spanish Grand WInner

View entry (pdf)

Judges’ Comments:

“This brochure is an inspiring example of plain language and audience-focused information design. It shows that it is possible to distill lengthy and complicated health information into simple screening guides and actionable health tips.”

Finalists

Seguro al Dormir® Brochure – Palladian Partners, Inc.

Spanish – Digital: Websites

Immi – Immigration Advocates Network, Pro Bono Net

Spanish Website winner

View entry (web)

Judges’ Comments:

“Immi’s straightforward, ethical, and easy to use tools and information on immigration options represents a great free educational service to millions of undocumented people in the United States.”

Finalists

Spanish Baby’s First Test website – Genetic Alliance/ Expecting Health

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