In 2013, we evaluated how effectively federal departments complied with the Plain Writing Act of 2010. We graded on three distinct elements: Compliance Writing Information Design Submissions We requested that each department complete a survey about their Plain Language program. Specifically, we asked them to: Report information showing compliance with the specific requirements of the […]
Search Results for: clearmark
2016
Grand ClearMark Winners Category Winners and Finalists Category: Original Documents Original Documents – Long Winner: Aptive Resources – Mended Hearts HeartGuide Finalists AARP Livable Communities – Imagining Livability Design Guide Anthem, Inc. – Anthem Weight Management Playbook Blue Cross and Blue Shield of North Carolina – Welcome Aboard Booklet for New BCBSNC Members Healthwise – 5 Steps for Writing in Plain Language Highmark […]
2015
Grand ClearMark Winners Category Winners and Finalists Category: Original Documents Private Companies Winner: Health Care Service Corporation – Health Insurance Buyer’s Guide Finalists Beacon Health Options – Gender Dysphoria Content on Achieve Solutions UnitedHealthcare Medicare & Retirement – UnitedHealthcare 2015 Medicare Advantage Enrollment Guide Anthem, Inc. – Amerigroup GA Families 360 Member Newsletter IQ Solutions […]
2014
Grand ClearMark Award Winner Consumer Financial Protection Bureau Link: CFPB Loan Estimate Form Judges’ Comments: Anytime an agency turns two long, head-scratching forms into one that’s not only shorter, but more clear, we rejoice. CFPB has produced a form that people shopping for home loans can use to see their loan terms, projected payments […]
2013
Grand ClearMark Award Winner March of Dimes – See entry Original Documents US Energy Information Administration Year: 2013 Type: Original documents Link: 2012 EIA Writing Style guide March of Dimes Year: 2013 Type: Original documents Link: Thinking about your family health history Sun Life Financial, Toronto, Canada Year: 2013 Type: Original documents Link: Voluntary […]
Financial Product Legalese – It’s on you
The Center for Plain Language had this to say about the legal fine print that overran one advertisement for an investment product: “Once again a financial institution that expects me to trust them with my money makes it impossible for me to know what they are going to do with my money.”
The Center had singled out a Charles Schwab & Co. ad for a Wondermark “award” for unintelligible writing.